Bruce MacDonald
Presentation Time: 8:45 AM

Bruce MacDonald CEO Imagine Canada - KEYNOTE

Who would have thought that operating carnival games and rides would lead to a career in social good? Nobody, really. Well – over 30 years later, Bruce is still at it. From having served as CEO of Big Brothers Big Sisters of Canada for ten years and prior to that as the organization’s Vice-President of Marketing, Bruce has led major change initiatives and developed long and innovative partnerships with corporations and other charities. A wide and varied career, working with different parts of the sector has lead him to Imagine Canada – working with young people, older adults, sports and recreation and community service clubs.

Bruce holds a Bachelor of Commerce in Sports Administration, a Masters in Management in the Voluntary Sector and a Guinness Book of World Records.

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